Avis Budget Group — Team Rollout Plan

Week-by-week rollout

Sprint zero

Week 1

May 4

Integrate and align

Senior product, design, and CRO leads embed directly with your teams from day one. UX integrates with Slidanna's design group while CRO pairs with Ed on the MVT program and Adobe Target, so the broader team can hit the ground running.

New this week

UX / Product Designer

Joey

100%

CRO Specialist

Janelle

Ireland

100%

Product / Org Leader

Trish

50%

Sprint zero

Weeks 2-3

May 11

Build the core team (pod 1)

Delivery management and analytics capacity come online to complete pod 1. By end of week 3, the team has enough shared context to jointly recommend how pod 2 should be scoped and staffed.

New this wave

Delivery Manager

Todd

50%

Product Analyst

TBD

100%

Continuing

UX / Product Designer

Joey

100%

CRO Specialist

Janelle

100%

Decision point

Week 3

Confirm pod 2 scope

Checkout, payments, ancillary

Team chemistry review

Confirm working relationships before scaling

Specialized expertise

Determine if additional e-commerce depth is needed

Pod 2 ramp

Weeks 4-6

May 25

Activate pod 2 (if greenlit)

Dedicated capacity for checkout, payments, and ancillary revenue. Leo brings product management across the booking flow, Sam extends design capacity within Slidanna's team, and a CRO/MVT engineer rounds out experimentation throughput.

New this wave

Product Manager

Leo Diaz

Colombia / visiting US

100%

UX Designer

Sam Munoz

Colombia

100%

CRO / MVT Engineer

TBD

Colombia?

100%

Team size can flex +/- based on scope and priority at the time.

Continuing

Product / Org Leader

Trish

50%

Delivery Manager

Todd

50%

Product Analyst

Chartis

100%

UX / Product Designer

Joey

100%

CRO Specialist

Janelle

100%

Decision point

Week 6

Greenlight pod 3?

Ancillary revenue, loyalty, manage/modify

Leadership model

Evolve product leadership as the team scales

Pod composition

Optimize roles based on what the work has revealed

Pod 3 ramp (if greenlit)

Weeks 7-8

Jun 15 - Jul 1

Full capacity

If pod 3 is approved, two weeks to onboard and get running. By July 1 the full team is operating across all funnel stages, with roles shaped by what the first six weeks have shown about where the highest-impact work is.

Potential additions

Product Manager

TBD - scope dependent

100%

UX Designer

TBD - scope dependent

100%

CRO / Analyst

TBD - scope dependent

100%

Roles and headcount shaped by what the first six weeks reveal — can scale up or down.

Continuing

Product / Org Leader

Trish

50%

Delivery Manager

Todd

50%

Product Analyst

Chartis

100%

UX / Product Designer

Joey

100%

CRO Specialist

Janelle

100%

Week 9+

Continuous optimization

Team composition, pod structure, and focus areas evolve based on performance data and business priorities. No fixed end date — the engagement scales with the roadmap.

Budgetary view

Example of estimated allocations

Indicative team allocations and weekly fees across the 16-week engagement window. The same ramp-up plan, viewed through a budget lens — useful for planning, not a commitment.

Please note

Preliminary allocation estimates prepared exclusively for AVIS as of April 24, 2026. These figures are provided for budgetary and planning purposes only and do not constitute a formal offer.

Final pricing is contingent upon a mutually agreed-upon Statement of Work (SOW), which will define the final scope, timeline, and resourcing requirements. These rates are indicative and Monstarlab reserves the right to adjust them prior to the execution of a formal agreement.

Strictly confidential: This document contains proprietary pricing information intended solely for internal review by AVIS and may not be distributed or disclosed to third parties.

Rates are in USD and exclude all applicable taxes and out-of-pocket expenses.

Timeline & milestones

16-week engagement window

	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6	Wk 7	Wk 8	Wk 9	Wk 10	Wk 11	Wk 12	Wk 13	Wk 14	Wk 15	Wk 16
Dates	4 May	11 May	18 May	25 May	1 Jun	8 Jun	15 Jun	22 Jun	29 Jun	6 Jul	13 Jul	20 Jul	27 Jul	3 Aug	10 Aug	17 Aug
Ramp-up	Core team onboard				Pod 2 onboard				Pod 3 onboard
Progress		Pod 1 progressing initial "journey flows"			Pods 1 & 2 progressing 3–4× "journey flows"				Pods 1, 2 & 3 progressing all "journey flows"
Decisions	M1Kickoff			M2Pod 2 go / no-go				M3Pod 3 go / no-go

Core team — across all workstreams

Estimated hours per week

Role		$/hr	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6	Wk 7	Wk 8	Wk 9	Wk 10	Wk 11	Wk 12	Wk 13	Wk 14	Wk 15	Wk 16
eCommerce Lead / Org Lead	US	$400	20	20	20	20	20	20	20	20	20	20	20	20	20	20	20	20
Delivery Director	US	$275	20	40	40	32	40	40	40	40	32	40	40	40	40	40	40	40
Sr. Experience UX / Product Director	US	$305	40	40	40	32	40	40	40	40	32	40	40	40	40	40	40	40
CRO Specialist	EU	$240	40	40	40	40	40	40	40	40	40	40	40	40	40	40	40	40
Data Specialist / MVT Developer	US	$235	40	40	40	32	40	40	40	40	32	40	40	40	40	40	40	40

Pod 2 — start-date pending green-light #1

Estimated hours per week

Role		$/hr	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6	Wk 7	Wk 8	Wk 9	Wk 10	Wk 11	Wk 12	Wk 13	Wk 14	Wk 15	Wk 16
Lead UX / Product Designer	COL	$113	—	—	—	—	20	40	40	40	40	40	40	40	40	40	40	40
Product Management Director	US	$220	—	—	—	—	20	40	40	40	32	40	40	40	40	40	40	40
Data Specialist / MVT Developer	US	$235	—	—	—	—	20	40	40	40	32	40	40	40	40	40	40	40

Pod 3 — start-date pending green-light #2

Estimated hours per week

Role		$/hr	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6	Wk 7	Wk 8	Wk 9	Wk 10	Wk 11	Wk 12	Wk 13	Wk 14	Wk 15	Wk 16
Senior UX / UI Designer	COL	$113	—	—	—	—	—	—	—	—	20	40	40	40	40	40	40	40
Lead Product Manager	US	$240	—	—	—	—	—	—	—	—	20	40	40	40	40	40	40	40
Data Specialist / MVT Developer	US	$235	—	—	—	—	—	—	—	—	20	40	40	40	40	40	40	40

Example weekly fees (USD)

Total weekly cost			$44,700	$50,200	$50,200	$43,680	$61,560	$72,920	$72,920	$72,920	$74,520	$96,440	$96,440	$96,440	$96,440	$96,440	$96,440	$96,440

We'd like to discuss the ideal profile for the eCommerce Lead / Org Lead — we have a candidate in mind who is our global product lead.
The Data Specialist / MVT Developer roles have been combined into a single role — we have an idea of how to fill this niche, for discussion.
Decisions 2–3 are optional — the core team can continue working, or we can grow / shrink the team as needed.

Ramp-up plan

Example of estimated allocations

Timeline & milestones

Core team — across all workstreams

Pod 2 — start-date pending green-light #1

Pod 3 — start-date pending green-light #2

Example weekly fees (USD)